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Steve Jobs Gave Tim Cook One Rule for Leading Apple. Now Cook Is Passing It On to Apple’s Next CEO.

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April 23, 2026
Steve Jobs Gave Tim Cook One Rule for Leading Apple. Now Cook Is Passing It On to Apple’s Next CEO. Steve Jobs Gave Tim Cook One Rule for Leading Apple. Now Cook Is Passing It On to Apple’s Next CEO.

Tim Cook used Steve Jobs’s parting advice as a blueprint for how to lead Apple.

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