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Snap Has Lost Money Every Year It’s Been Public. Now the Company’s Betting on Specs, Its New $2,195 ‘Wearable Computer.’

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June 18, 2026
Snap Has Lost Money Every Year It’s Been Public. Now the Company’s Betting on Specs, Its New $2,195 ‘Wearable Computer.’ Snap Has Lost Money Every Year It’s Been Public. Now the Company’s Betting on Specs, Its New $2,195 ‘Wearable Computer.’

CEO Evan Spiegel thinks people are so sick of staring at phones they’ll pay $2,195 for AR glasses. Wall Street isn’t convinced.

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