Masar expects the deal to have a positive impact on its liquidity and financial results
Umm Al Qura for Development and Construction Co. (Masar) signed an agreement to sell a 2,500-square-meter plot of land within Masar Destination in Makkah for SAR 168.91 million, excluding taxes and fees borne by the buyer. 
The boulevard-facing plot is located in Zone 2 of the destination, Masar said in a statement to Tadawul.
The land has a book value of SAR 76.01 million, Masar said, expecting the transaction to have a positive impact on its liquidity and financial results.
The sale proceeds will be used to finance working capital and ongoing projects, Masar said, adding that there are no related parties to the deal.
The deal aims to support the implementation of Masar Destination’s development strategy, with the buyer set to develop a residential tower on the plot.
According to Argaam’s calculations, the company generated a capital gain of SAR 92.90 million from the transaction.
Since listing on TASI, Masar has sold and signed reservation agreements for the sale of several land plots within Masar Destination in Makkah.
Company’s Land Sales at Masar Destination
Date
Land Area (sqm)
Number of Land Plots
Sale Value
(SAR mln)*
Book Value
(SAR mln)
June 29, 2025
2,500.11
1
255.76
128.07
June 30, 2025
2,359.27
1
145.33
71.89
July 9, 2025
5,368.97
2
235.05
132.40
July 28, 2025
15,573.84
5
628.46
341.81
Aug. 17, 2025
2,671.21
1
145.12
76.51
Sept. 2, 2025**
5,311.01
2
328.80
180.67
Sept. 8, 2025***
4,886.02
2
438.82
—
Sept. 21, 2025
5,500.08
2
275.00
145.70
Oct. 1, 2025**
3,835.31
1
220.61
—
Nov. 17, 2025**
3,000.0
1
227.22
—
Nov. 18, 2025
2,861.79
1
204.62
103.89
Nov. 19, 2025**
6757.97
2
216.87
—
Nov. 20, 2025**
3,061.58
1
91.85
—
Dec. 28, 2025
7,408.58
2
228.41
93.39
Feb. 12, 2026
2,915.80
1
89.46
40.30
May 19, 2026
4,487.38
1
210.76
100.01
June 21, 2026
6,904.62
3
239.85
114.19
June 29, 2026
6,614.00
2
462.11
255.93
July 12, 2026
7,387.00
3
441.10
—
Sept. 16, 2026
2,500.00
1
168.91
76.01
*Excluding taxes and fees borne by the buyer.
**A reservation agreement.
***Agreement expired with no sale deal.
Masar expects the deal to have a positive impact on its liquidity and financial results
Umm Al Qura for Development and Construction Co. (Masar) signed an agreement to sell a 2,500-square-meter plot of land within Masar Destination in Makkah for SAR 168.91 million, excluding taxes and fees borne by the buyer.
The boulevard-facing plot is located in Zone 2 of the destination, Masar said in a statement to Tadawul.
The land has a book value of SAR 76.01 million, Masar said, expecting the transaction to have a positive impact on its liquidity and financial results.
The sale proceeds will be used to finance working capital and ongoing projects, Masar said, adding that there are no related parties to the deal.
The deal aims to support the implementation of Masar Destination’s development strategy, with the buyer set to develop a residential tower on the plot.
According to Argaam’s calculations, the company generated a capital gain of SAR 92.90 million from the transaction.
Since listing on TASI, Masar has sold and signed reservation agreements for the sale of several land plots within Masar Destination in Makkah.
Company’s Land Sales at Masar Destination
Date
Land Area (sqm)
Number of Land Plots
Sale Value
(SAR mln)*
Book Value
(SAR mln)
June 29, 2025
2,500.11
1
255.76
128.07
June 30, 2025
2,359.27
1
145.33
71.89
July 9, 2025
5,368.97
2
235.05
132.40
July 28, 2025
15,573.84
5
628.46
341.81
Aug. 17, 2025
2,671.21
1
145.12
76.51
Sept. 2, 2025**
5,311.01
2
328.80
180.67
Sept. 8, 2025***
4,886.02
2
438.82
—
Sept. 21, 2025
5,500.08
2
275.00
145.70
Oct. 1, 2025**
3,835.31
1
220.61
—
Nov. 17, 2025**
3,000.0
1
227.22
—
Nov. 18, 2025
2,861.79
1
204.62
103.89
Nov. 19, 2025**
6757.97
2
216.87
—
Nov. 20, 2025**
3,061.58
1
91.85
—
Dec. 28, 2025
7,408.58
2
228.41
93.39
Feb. 12, 2026
2,915.80
1
89.46
40.30
May 19, 2026
4,487.38
1
210.76
100.01
June 21, 2026
6,904.62
3
239.85
114.19
June 29, 2026
6,614.00
2
462.11
255.93
July 12, 2026
7,387.00
3
441.10
—
Sept. 16, 2026
2,500.00
1
168.91
76.01
*Excluding taxes and fees borne by the buyer.
**A reservation agreement.
***Agreement expired with no sale deal.
