Logo ofAFG International Co. (Cenomi Retail)
AFG International Co. (Cenomi Retail) launched its new brand identity, AFG Retail, after completing the required formalities to change its commercial name. 
In a statement to Tadawul, the company that the new trading name will take effect today, Oct. 8, while its legal name and trading symbol will remain unchanged as AFG International Co. (4240).
The new brand identity marks the start of a new phase of strategic transformation and diversified growth, the company said in a statement.
The move is backed by a broader operational focus and continued investment in the company’s brand portfolio, helping build a more diversified and sustainable revenue base across Saudi Arabia and international markets.
According to Argaam data, Fawaz Abdulaziz Alhokair Co. (Cenomi Retail) received a notice from Al-Futtaim in September 2025 confirming the acquisition of 49.95% of its total share capital following a negotiated deal with the selling shareholders.
In January, Cenomi Retail’s extraordinary general meeting approved an amendment to Article 2 of its bylaws regarding the company’s name, changing it to AFG International Co.
Logo ofAFG International Co. (Cenomi Retail)
AFG International Co. (Cenomi Retail) launched its new brand identity, AFG Retail, after completing the required formalities to change its commercial name.
In a statement to Tadawul, the company that the new trading name will take effect today, Oct. 8, while its legal name and trading symbol will remain unchanged as AFG International Co. (4240).
The new brand identity marks the start of a new phase of strategic transformation and diversified growth, the company said in a statement.
The move is backed by a broader operational focus and continued investment in the company’s brand portfolio, helping build a more diversified and sustainable revenue base across Saudi Arabia and international markets.
According to Argaam data, Fawaz Abdulaziz Alhokair Co. (Cenomi Retail) received a notice from Al-Futtaim in September 2025 confirming the acquisition of 49.95% of its total share capital following a negotiated deal with the selling shareholders.
In January, Cenomi Retail’s extraordinary general meeting approved an amendment to Article 2 of its bylaws regarding the company’s name, changing it to AFG International Co.
