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Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story.

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September 30, 2026
Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story. Your Instinct Might Be to Cut Brand Marketing in a Downturn. Our Sales Pipeline Told a Different Story.

Here’s how tracking brand’s impact on deal speed makes the case for investing in both brand and leads.

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