Why Removing Screens From Fitness Trackers Made Them 88% More Popular: ‘If It Has a Screen, It’s a Watch’

Why Removing Screens From Fitness Trackers Made Them 88% More Popular: ‘If It Has a Screen, It’s a Watch’ Why Removing Screens From Fitness Trackers Made Them 88% More Popular: ‘If It Has a Screen, It’s a Watch’

Companies like Whoop are betting billions that consumers want less tech, not more— and the strategy is paying off in a massive way.

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