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Why I Stopped Blaming Sales for Lost Deals — and Started Looking at the Buying Experience Instead

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August 12, 2026
Why I Stopped Blaming Sales for Lost Deals — and Started Looking at the Buying Experience Instead Why I Stopped Blaming Sales for Lost Deals — and Started Looking at the Buying Experience Instead

Most companies blame sales when deals don’t close. After 15 years of interviewing buyers, I came to a different conclusion.

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