‎Tihama eyes advertising business resumption: CEO

Tihama Advertising, Public Relations and Marketing Co. plans to resume its advertising business and is currently in talks with several local and international companies to sign a new advertising agreement, said CEO Shakir Al Saleh.

In an interview with Argaam, Al Saleh said Tihama’s return to advertising would be carefully planned through partnerships and alliances, adding that the company would not enter any project until its profitability had been established.

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He noted that advertising is the company’s identity and that it is the only company whose name has become synonymous with advertising. The advertising business came to an abrupt halt after competitors entered the market and offered contracts worth astronomical amounts.

Tihama Advertising, Public Relations and Marketing Co. plans to resume its advertising business and is currently in talks with several local and international companies to sign a new advertising agreement, said CEO Shakir Al Saleh.

In an interview with Argaam, Al Saleh said Tihama’s return to advertising would be carefully planned through partnerships and alliances, adding that the company would not enter any project until its profitability had been established.

He noted that advertising is the company’s identity and that it is the only company whose name has become synonymous with advertising. The advertising business came to an abrupt halt after competitors entered the market and offered contracts worth astronomical amounts.