Think Your Smartest Customers Can Spot Fake Content? Our Data Says the Opposite. Here’s What It Means for Your Business.

Think Your Smartest Customers Can Spot Fake Content? Our Data Says the Opposite. Here’s What It Means for Your Business. Think Your Smartest Customers Can Spot Fake Content? Our Data Says the Opposite. Here’s What It Means for Your Business.

We ran a 315-person study testing whether people could tell AI edited video from human edited video. The group we expected to be hardest to fool turned out to be the easiest.

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