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The World Cup Kicked Prediction Market Trading to $31 Billion. But Can the Industry Handle the ‘Pressure Test’?

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July 6, 2026
The World Cup Kicked Prediction Market Trading to $31 Billion. But Can the Industry Handle the ‘Pressure Test’? The World Cup Kicked Prediction Market Trading to $31 Billion. But Can the Industry Handle the ‘Pressure Test’?

With record numbers pouring in, can Kalshi and Polymarket sustain the surge once the final whistle blows?

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