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Home Mountain Dew Is Charging 5 Cents for a Can — Here’s the Strategy Behind the Stunt

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Mountain Dew Is Charging 5 Cents for a Can — Here’s the Strategy Behind the Stunt

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June 24, 2026

Mountain Dew Is Charging 5 Cents for a Can — Here’s the Strategy Behind the Stunt

Mountain Dew Is Charging 5 Cents for a Can — Here’s the Strategy Behind the Stunt

The iconic soda brand is dropping 1,948 commemorative bundles for a nickel each — a nod to its 1948 origins.

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Updated June 24, 2026

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