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Hilton’s AI Trip Planner Wants To Book Your Travel. Customers Aren’t So Sure Yet.

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October 12, 2026
Hilton’s AI Trip Planner Wants To Book Your Travel. Customers Aren’t So Sure Yet. Hilton’s AI Trip Planner Wants To Book Your Travel. Customers Aren’t So Sure Yet.

The hotel is using AI to keep bookings in-house, but most travelers still don’t trust a chatbot to plan their vacation.

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