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He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.

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October 27, 2026
He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations. He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.

Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall.

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