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He Sold a $40,000 Bracelet Before He’d Ever Made One. Now He Designs Jewelry for Justin Bieber and Drake.

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July 24, 2026
He Sold a $40,000 Bracelet Before He’d Ever Made One. Now He Designs Jewelry for Justin Bieber and Drake. He Sold a $40,000 Bracelet Before He’d Ever Made One. Now He Designs Jewelry for Justin Bieber and Drake.

Jason of Beverly Hills founder Jason Arasheben reveals how he went from $28,000 in debt to building one of the world’s most recognizable luxury jewelry brands, creating custom jewelry for Rihanna, Drake, Justin Bieber and Kim Kardashian while designing championship rings for the NBA and NFL.

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