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He Bet His Business on Young Athletes and Gen Z Fans. Now Zack Weiner’s Overtime Has 120 Million Followers and Is Rewriting the Sports Media Playbook.

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June 9, 2026
He Bet His Business on Young Athletes and Gen Z Fans. Now Zack Weiner’s Overtime Has 120 Million Followers and Is Rewriting the Sports Media Playbook. He Bet His Business on Young Athletes and Gen Z Fans. Now Zack Weiner’s Overtime Has 120 Million Followers and Is Rewriting the Sports Media Playbook.

Zack Weiner, co-founder of Overtime, shares how he spotted a gap in fan content and built a vertically integrated sports brand.

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