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Home Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming

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Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming

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May 28, 2026

Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming

Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming

The Google CEO sat down with The Verge and got pressed on whether websties should plan for the death of search traffic.

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Updated May 28, 2026

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6 Data-Driven Practices That Separate High-Performing Companies From Everyone Else

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I Never Ask My Team to Change — I Ask Them to Grow. Here’s Why It Works.

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