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Cracker Barrel’s CEO Is Stepping Down After Controversial Rebrand Tanked the Stock

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July 28, 2026
Cracker Barrel’s CEO Is Stepping Down After Controversial Rebrand Tanked the Stock Cracker Barrel’s CEO Is Stepping Down After Controversial Rebrand Tanked the Stock

Julie Masino had a rocky run after her decision to overhaul Cracker Barrel’s logo sparked a political firestorm.

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