Logo of Almarai Co.
Almarai Co. said it will invest nearly SAR 500 million to enter red meat market with the launch of its new brand, HABOOR. 
The company said in a statement to Tadawul that the business will focus primarily on locally produced beef, with products manufactured in line with its quality and food safety standards.
The financial impact of the launch is expected to be reflected in the company’s results from the fourth quarter of 2026.
The move is part of Almarai’s 2026-2031 growth strategy and aims to diversify its business, expand its presence in the food sector, and capitalize on growth opportunities in new product categories.
Almarai said the expansion will leverage its expertise in product development and manufacturing, along with its integrated supply chain and distribution network. It is also expected to support domestic food production and strengthen the Kingdom’s food supply chains.
Logo of Almarai Co.
Almarai Co. said it will invest nearly SAR 500 million to enter red meat market with the launch of its new brand, HABOOR.
The company said in a statement to Tadawul that the business will focus primarily on locally produced beef, with products manufactured in line with its quality and food safety standards.
The financial impact of the launch is expected to be reflected in the company’s results from the fourth quarter of 2026.
The move is part of Almarai’s 2026-2031 growth strategy and aims to diversify its business, expand its presence in the food sector, and capitalize on growth opportunities in new product categories.
Almarai said the expansion will leverage its expertise in product development and manufacturing, along with its integrated supply chain and distribution network. It is also expected to support domestic food production and strengthen the Kingdom’s food supply chains.
