‎Internet penetration hits 99.6% in 2025; AI adoption at 45.2%

‎Internet penetration hits 99.6% in 2025; AI adoption at 45.2% ‎Internet penetration hits 99.6% in 2025; AI adoption at 45.2%

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Saudi Arabia’s internet market has entered an advanced stage of digital maturity, with internet penetration reaching 99.6%, a report by the Communications, Space and Technology Commission (CST) showed.

This milestone coincides with increased consumption intensity, improved network speeds, and the widespread adoption of government services, banking, and e-commerce, alongside a significant surge in the use of artificial intelligence (AI) tools.

Indicator

Value

Internet penetration

99.60%

Individuals using the internet 7+ hours per day

61.30%

Mobile internet data consumption per capita

53 GB/month

Per capita consumption vs. global average

3x

Median mobile internet download speed

216 Mbps

Median 5G download speed

320 Mbps

Median fixed internet speed

151 Mbps

Use of e-government services

96%

Use of e-banking services

85.90%

Online shopping

76.90%

Use of AI tools

45.20%

Internet data traffic

69 million TB

IoT subscriptions

13.85 million

Saudi domain names

84,000

Internet penetration in the Kingdom reached 99.6%, approaching universal adoption, with rates among most age groups under 60 hovering around 100%.

Internet penetration by gender

Category

Usage rate

Total

99.60%

Male

99.80%

Female

99.40%

Internet penetration by age group

Age group

Usage rate

10–19

99.80%

20–29

99.90%

30–39

100%

40–49

99.90%

50–59

99.80%

60–74

92.80%

The data showed that geographic disparities in internet access have become very limited, with usage exceeding 98.5% across all regions.

Internet penetration by region

Region

Rate

Riyadh

100%

Makkah

100%

Madinah

100%

Eastern Province

100%

Hail

100%

Al Jouf

99.8%

Tabuk

99.7%

Qassim

99.6%

Northern Borders

99.6%

Najran

99.3%

Baha

99.1%

Asir

98.5%

Jazan

98.8%

Internet usage intensity was also high, with 61.3% of individuals using the internet for seven hours or more per day. The rate rose to 63.8% among females, compared with 59.4% among males.

Meanwhile, 34.1% use the internet for three to six hours per day, while only 4.6% use it for less than three hours.

Daily internet usage

Duration

Total

Male

Female

7+ hours

61.30%

59.40%

63.80%

3–6 hours

34.10%

34.90%

33.00%

Less than 3 hours

4.60%

5.70%

3.20%

Internet use while commuting ranked first at 84%, followed by use at home at 77.5%, while 41.4% used the internet at work.

Places of internet use

Location

Rate

While commuting

84%

Home

77.5%

Workplace

41.4%

The percentage of individuals purchasing products or services online reached 76.9%, rising to 85.6% among females, compared with 70.2% among males.

Online shopping by gender

Category

Rate

Total

76.90%

Male

70.20%

Female

85.60%

Clothing and footwear topped online purchases at 87.7%, followed by cosmetics at 46.2%, food products at 41.8%, and computers and smartphones at 36.9%.

Most purchased products and services online

Category

Overall rate

Clothing and footwear

87.70%

Cosmetics

46.20%

Food products

41.80%

Computers and smartphones

36.90%

Travel services

36.50%

AI adoption among individuals reached 45.2%, reflecting the growing integration of these technologies into everyday digital activities.

By gender, the rate stood at 52.8% among females, compared with 39.4% among males.

AI adoption by gender

Category

Rate

Total

45.20%

Male

39.40%

Female

52.80%

AI adoption was highest among younger age groups, with individuals aged 20–29 recording the highest rate at 55.7%, followed by those aged 10–19 at 53.4%.

The rate declined progressively with age, reaching 46.2% among those aged 30–39, 37.8% among those aged 40–49, 27.4% among those aged 50–59, and 14.8% among those aged 60–74.

AI adoption by age group

Age group

Usage rate

10–19

53.40%

20–29

55.70%

30–39

46.20%

40–49

37.80%

50–59

27.40%

60–74

14.80%

Tabuk led the Kingdom’s regions in AI tool adoption at 58.5%, followed by Najran at 53.8%, Al Jouf at 50.8%, and the Eastern Province at 50.2%. Asir and Riyadh recorded rates of 48.9% and 46.6%, respectively.

Makkah and Madinah recorded rates of 42% and 39.7%, respectively, while the lowest rates were reported in the Northern Borders at 35.1%, Al Bahah at 32.2%, and Jazan at 30.7%.

AI tool adoption by region

Region

Rate

Tabuk

58.50%

Najran

53.80%

Al Jouf

50.80%

Eastern Province

50.20%

Asir

48.90%

Riyadh

46.60%

Makkah

42.00%

Hail

43.20%

Madinah

39.70%

Northern Borders

35.10%

Baha

32.20%

Jazan

30.70%

Mobile internet data consumption per capita reached 53 GB per month, equivalent to about three times the global average, according to the report.

Riyadh accounted for the largest share of data traffic at 30.6%, followed by Makkah at 20.5% and the Eastern Province at 16.8%, with the remaining traffic distributed across other regions.

Data traffic by region

Region

Share

Riyadh

30.60%

Makkah

20.50%

Eastern Province

16.80%

Qassim

6.60%

Madinah

4.50%

Asir

5.60%

Jazan

4.40%

Tabuk

3.20%

Al Jouf

2.10%

Hail

1.70%

Najran

1.60%

Northern Borders

1.20%

Baha

1.20%

Internet of Things

The number of IoT subscriptions in the Kingdom reached 13.85 million in 2025, while urban population coverage for NB-IoT reached 99%.

More than 30,000 towers supported the technology, while household IoT adoption stood at around 18%.

Indicator

2025

IoT subscriptions

13.85 million

Urban population coverage of NB-IoT

99%

Towers supporting the technology

More than 30,000

Household IoT adoption

18%

 

Saudi Arabia’s internet market has entered an advanced stage of digital maturity, with internet penetration reaching 99.6%, a report by the Communications, Space and Technology Commission (CST) showed.

This milestone coincides with increased consumption intensity, improved network speeds, and the widespread adoption of government services, banking, and e-commerce, alongside a significant surge in the use of artificial intelligence (AI) tools.

Indicator

Value

Internet penetration

99.60%

Individuals using the internet 7+ hours per day

61.30%

Mobile internet data consumption per capita

53 GB/month

Per capita consumption vs. global average

3x

Median mobile internet download speed

216 Mbps

Median 5G download speed

320 Mbps

Median fixed internet speed

151 Mbps

Use of e-government services

96%

Use of e-banking services

85.90%

Online shopping

76.90%

Use of AI tools

45.20%

Internet data traffic

69 million TB

IoT subscriptions

13.85 million

Saudi domain names

84,000

Internet penetration in the Kingdom reached 99.6%, approaching universal adoption, with rates among most age groups under 60 hovering around 100%.

Internet penetration by gender

Category

Usage rate

Total

99.60%

Male

99.80%

Female

99.40%

Internet penetration by age group

Age group

Usage rate

10–19

99.80%

20–29

99.90%

30–39

100%

40–49

99.90%

50–59

99.80%

60–74

92.80%

The data showed that geographic disparities in internet access have become very limited, with usage exceeding 98.5% across all regions.

Internet penetration by region

Region

Rate

Riyadh

100%

Makkah

100%

Madinah

100%

Eastern Province

100%

Hail

100%

Al Jouf

99.8%

Tabuk

99.7%

Qassim

99.6%

Northern Borders

99.6%

Najran

99.3%

Baha

99.1%

Asir

98.5%

Jazan

98.8%

Internet usage intensity was also high, with 61.3% of individuals using the internet for seven hours or more per day. The rate rose to 63.8% among females, compared with 59.4% among males.

Meanwhile, 34.1% use the internet for three to six hours per day, while only 4.6% use it for less than three hours.

Daily internet usage

Duration

Total

Male

Female

7+ hours

61.30%

59.40%

63.80%

3–6 hours

34.10%

34.90%

33.00%

Less than 3 hours

4.60%

5.70%

3.20%

Internet use while commuting ranked first at 84%, followed by use at home at 77.5%, while 41.4% used the internet at work.

Places of internet use

Location

Rate

While commuting

84%

Home

77.5%

Workplace

41.4%

The percentage of individuals purchasing products or services online reached 76.9%, rising to 85.6% among females, compared with 70.2% among males.

Online shopping by gender

Category

Rate

Total

76.90%

Male

70.20%

Female

85.60%

Clothing and footwear topped online purchases at 87.7%, followed by cosmetics at 46.2%, food products at 41.8%, and computers and smartphones at 36.9%.

Most purchased products and services online

Category

Overall rate

Clothing and footwear

87.70%

Cosmetics

46.20%

Food products

41.80%

Computers and smartphones

36.90%

Travel services

36.50%

AI adoption among individuals reached 45.2%, reflecting the growing integration of these technologies into everyday digital activities.

By gender, the rate stood at 52.8% among females, compared with 39.4% among males.

AI adoption by gender

Category

Rate

Total

45.20%

Male

39.40%

Female

52.80%

AI adoption was highest among younger age groups, with individuals aged 20–29 recording the highest rate at 55.7%, followed by those aged 10–19 at 53.4%.

The rate declined progressively with age, reaching 46.2% among those aged 30–39, 37.8% among those aged 40–49, 27.4% among those aged 50–59, and 14.8% among those aged 60–74.

AI adoption by age group

Age group

Usage rate

10–19

53.40%

20–29

55.70%

30–39

46.20%

40–49

37.80%

50–59

27.40%

60–74

14.80%

Tabuk led the Kingdom’s regions in AI tool adoption at 58.5%, followed by Najran at 53.8%, Al Jouf at 50.8%, and the Eastern Province at 50.2%. Asir and Riyadh recorded rates of 48.9% and 46.6%, respectively.

Makkah and Madinah recorded rates of 42% and 39.7%, respectively, while the lowest rates were reported in the Northern Borders at 35.1%, Al Bahah at 32.2%, and Jazan at 30.7%.

AI tool adoption by region

Region

Rate

Tabuk

58.50%

Najran

53.80%

Al Jouf

50.80%

Eastern Province

50.20%

Asir

48.90%

Riyadh

46.60%

Makkah

42.00%

Hail

43.20%

Madinah

39.70%

Northern Borders

35.10%

Baha

32.20%

Jazan

30.70%

Mobile internet data consumption per capita reached 53 GB per month, equivalent to about three times the global average, according to the report.

Riyadh accounted for the largest share of data traffic at 30.6%, followed by Makkah at 20.5% and the Eastern Province at 16.8%, with the remaining traffic distributed across other regions.

Data traffic by region

Region

Share

Riyadh

30.60%

Makkah

20.50%

Eastern Province

16.80%

Qassim

6.60%

Madinah

4.50%

Asir

5.60%

Jazan

4.40%

Tabuk

3.20%

Al Jouf

2.10%

Hail

1.70%

Najran

1.60%

Northern Borders

1.20%

Baha

1.20%

Internet of Things

The number of IoT subscriptions in the Kingdom reached 13.85 million in 2025, while urban population coverage for NB-IoT reached 99%.

More than 30,000 towers supported the technology, while household IoT adoption stood at around 18%.

Indicator

2025

IoT subscriptions

13.85 million

Urban population coverage of NB-IoT

99%

Towers supporting the technology

More than 30,000

Household IoT adoption

18%

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