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Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold?

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August 19, 2026
Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold? Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold?

CFO Dawn Hooper says the spicy limited-time menu was ‘highly polarizing.’ The chain leaned into a Philly Cheesesteak platform instead.

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