SRMG expects financial impact of the contract to begin from Q3 2026.
Saudi Research and Media Group (SRMG) announced that its subsidiary, SRMG Media Solutions (SMS), signed a sponsorship and advertising services agreement with stc, acting as the media representative of Thmanyah Company for Publishing and Distribution. 
Thmanyah is the exclusive broadcaster of the Saudi Pro League, the King’s Cup, the Saudi Super Cup, and the First Division League.
According to a statement to Tadawul, the value of the three-year contract exceeds 5% of SRMG’s total revenue based on its latest audited annual financial statements for 2025.
The agreement includes sponsorship and advertising services, in addition to a package of media and advertising benefits under mutually agreed terms and conditions, with stc receiving exclusive rights in the telecommunications category throughout the contract period.
SRMG expects the financial impact of the contract to begin reflecting from Q3 2026, subject to the fulfillment of performance obligations under the contractual terms.
According to Argaam data, SRMG reported revenue of SAR 2.7 billion 2025. Based on that figure, the contract value exceeds nearly SAR 135 million.
SRMG expects financial impact of the contract to begin from Q3 2026.
Saudi Research and Media Group (SRMG) announced that its subsidiary, SRMG Media Solutions (SMS), signed a sponsorship and advertising services agreement with stc, acting as the media representative of Thmanyah Company for Publishing and Distribution.
Thmanyah is the exclusive broadcaster of the Saudi Pro League, the King’s Cup, the Saudi Super Cup, and the First Division League.
According to a statement to Tadawul, the value of the three-year contract exceeds 5% of SRMG’s total revenue based on its latest audited annual financial statements for 2025.
The agreement includes sponsorship and advertising services, in addition to a package of media and advertising benefits under mutually agreed terms and conditions, with stc receiving exclusive rights in the telecommunications category throughout the contract period.
SRMG expects the financial impact of the contract to begin reflecting from Q3 2026, subject to the fulfillment of performance obligations under the contractual terms.
According to Argaam data, SRMG reported revenue of SAR 2.7 billion 2025. Based on that figure, the contract value exceeds nearly SAR 135 million.
