SURJ Sports Investment Co., a company owned by the Public Investment Fund (PIF) today announced the launch of radia, a new joint venture with Live Nation and Oak View Group (OVG), to support the growth of sports infrastructure across Saudi Arabia through venue management, operations, activations and commercialization.
The joint venture will serve as a strategic platform for SURJ and PIF, combining deep local insight with global expertise to service Saudi Arabia’s growing portfolio of world-class stadiums, arenas and major sports precincts, the company said in a statement.
Moreover, radia will become a fully integrated venue‑services platform, supporting the full lifecycle of sports venues and precincts, from early‑stage design review and operational planning to development oversight, operations, and commercialization.
Through partnerships, digital and data-driven capabilities, enhanced fan experiences, and a focus on sustainable venue solutions, radia will help turn new infrastructure into commercially successful destinations.
radia will be led by Xavier Campbell, who has been appointed CEO of the joint venture. Campbell, a seasoned sports executive, has played a key role in shaping radia’s business model and will lead the company’s market entry and long-term growth strategy.
SURJ Sports Investment Co., a company owned by the Public Investment Fund (PIF) today announced the launch of radia, a new joint venture with Live Nation and Oak View Group (OVG), to support the growth of sports infrastructure across Saudi Arabia through venue management, operations, activations and commercialization.
The joint venture will serve as a strategic platform for SURJ and PIF, combining deep local insight with global expertise to service Saudi Arabia’s growing portfolio of world-class stadiums, arenas and major sports precincts, the company said in a statement.
Moreover, radia will become a fully integrated venue‑services platform, supporting the full lifecycle of sports venues and precincts, from early‑stage design review and operational planning to development oversight, operations, and commercialization.
Through partnerships, digital and data-driven capabilities, enhanced fan experiences, and a focus on sustainable venue solutions, radia will help turn new infrastructure into commercially successful destinations.
radia will be led by Xavier Campbell, who has been appointed CEO of the joint venture. Campbell, a seasoned sports executive, has played a key role in shaping radia’s business model and will lead the company’s market entry and long-term growth strategy.
