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The Next iPhone Pro Could Cost $1,299 — Here’s Why Tim Cook Says It’s ‘Unavoidable’

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June 18, 2026
The Next iPhone Pro Could Cost $1,299 — Here’s Why Tim Cook Says It’s ‘Unavoidable’ The Next iPhone Pro Could Cost $1,299 — Here’s Why Tim Cook Says It’s ‘Unavoidable’

Tim Cook says the AI boom has made memory chips so scarce and expensive that jacking up the prices has become necessary for Apple.

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