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Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming

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May 28, 2026
Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming Google’s CEO Was Asked If Companies Should Plan for ‘Zero’ Search Traffic — His Answer Was Alarming

The Google CEO sat down with The Verge and got pressed on whether websties should plan for the death of search traffic.

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