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They Built a $50 Million Business Before GLP-1s Became Mainstream. Now They’re Eyeing This New Health Frontier

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May 14, 2026
They Built a $50 Million Business Before GLP-1s Became Mainstream. Now They’re Eyeing This New Health Frontier They Built a $50 Million Business Before GLP-1s Became Mainstream. Now They’re Eyeing This New Health Frontier

Josh and Katy Whalen built Joi + Blokes around hormones and preventative wellness. The founders are betting fertility could be next.

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