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This Shoe Company Hit $3.8 Billion in Sales —Here’s How It Plans to Avoid ‘Pitfalls’ That Battered Allbirds

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April 27, 2026
This Shoe Company Hit $3.8 Billion in Sales —Here’s How It Plans to Avoid ‘Pitfalls’ That Battered Allbirds This Shoe Company Hit $3.8 Billion in Sales —Here’s How It Plans to Avoid ‘Pitfalls’ That Battered Allbirds

The Swiss startup is at a critical juncture: How does it stay a brand for serious athletes while also going mainstream?

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