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She Raised $2.5 Million From Friends and Family — And Saw Zero Sales. Then She Leaned Into a ‘Hunch.’ Now Her Company Sells $300 Million a Year.

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April 23, 2026
She Raised $2.5 Million From Friends and Family — And Saw Zero Sales. Then She Leaned Into a ‘Hunch.’ Now Her Company Sells $300 Million a Year. She Raised $2.5 Million From Friends and Family — And Saw Zero Sales. Then She Leaned Into a ‘Hunch.’ Now Her Company Sells $300 Million a Year.

Minted grew rapidly after founder Mariam Naficy changed her strategy.

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