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Most PR Firms Are Sleepwalking Into the AI Era. Here’s What They’re Missing.

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April 1, 2026
Most PR Firms Are Sleepwalking Into the AI Era. Here’s What They’re Missing. Most PR Firms Are Sleepwalking Into the AI Era. Here’s What They’re Missing.

The AI era doesn’t reward great media coverage or great SEO or great content; it rewards firms that have built all three into a single, coherent system. Most haven’t.

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