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This Shake Shack Exec’s Family Didn’t Believe Hers Was a ‘Real Job.’ Here’s How She’s Bringing Innovation to the Brand.

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December 23, 2025
This Shake Shack Exec’s Family Didn’t Believe Hers Was a ‘Real Job.’ Here’s How She’s Bringing Innovation to the Brand. This Shake Shack Exec’s Family Didn’t Believe Hers Was a ‘Real Job.’ Here’s How She’s Bringing Innovation to the Brand.

Steph So discusses how she blends hospitality with technology, why curiosity drives her decisions and how Shake Shack keeps innovating without losing its soul.

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