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His Sushi Burger Got 50 Million Views — and Launched an Entire Business

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August 19, 2025
His Sushi Burger Got 50 Million Views — and Launched an Entire Business His Sushi Burger Got 50 Million Views — and Launched an Entire Business

Paul Ryu discusses how one off-menu item sparked millions of views, the type of creators he hires and what it takes to scale influence without selling out.

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