The signing ceremony
UAE Multiply Media Group (MMG), a subsidiary of 2PointZero Group, entered the Saudi Arabian market through a strategic partnership with Cenomi Centers, establishing a new operating company, BackLite KSA, to manage and commercialise a premium digital out-of-home (DOOH) advertising network across the Kingdom’s leading retail and lifestyle destinations. 
BackLite KSA will oversee a network of more than 80 digital advertising screens located across four major destinations in Riyadh and Jeddah, including the upcoming Westfield Riyadh and Westfield Jeddah developments, as well as U Walk Riyadh and U Walk Jeddah.
The signing ceremony
UAE Multiply Media Group (MMG), a subsidiary of 2PointZero Group, entered the Saudi Arabian market through a strategic partnership with Cenomi Centers, establishing a new operating company, BackLite KSA, to manage and commercialise a premium digital out-of-home (DOOH) advertising network across the Kingdom’s leading retail and lifestyle destinations.
BackLite KSA will oversee a network of more than 80 digital advertising screens located across four major destinations in Riyadh and Jeddah, including the upcoming Westfield Riyadh and Westfield Jeddah developments, as well as U Walk Riyadh and U Walk Jeddah.
