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The Third-Largest Coffee Chain in America Barely Sells Coffee. Here’s Why That’s Smart.

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March 2, 2026
The Third-Largest Coffee Chain in America Barely Sells Coffee. Here’s Why That’s Smart. The Third-Largest Coffee Chain in America Barely Sells Coffee. Here’s Why That’s Smart.

Dutch Bros grinds out $1.6 billion in business selling customizable energy drinks and cold beverages to Gen Z customers who avoid hot coffee.

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