The Last Unit Sets the Price — Here’s A Simple Way to Think About Pricing

The Last Unit Sets the Price — Here’s A Simple Way to Think About Pricing The Last Unit Sets the Price — Here’s A Simple Way to Think About Pricing

Power markets make one thing brutally clear: in competitive markets, the “average customer” doesn’t set your price. The last unit that clears does.

Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Keep Up to Date with our Weekly Newsletter

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
Advertisement