Logo ofMarketing Home Group for Trading Co. (MHG)
Retail investors started today, Aug. 19, subscription to 960,000 shares of Marketing Home Group for Trading Co. (MHG) on the Main Market (TASI), at SAR 85 each based on the book-building process. 
The retail offering will run for two days, the company added.
The retail tranche got 20% of the total shares on offer.
In March, the Capital Market Authority (CMA) approved the company’s application to float 4.8 million shares on TASI, representing 30% of its SAR 160 million capital, divided into 16 million shares at a par value of SAR 10 each.
This is the ninth IPO on TASI this year after Derayah Financial Co. on Feb. 20, Arabian Company for Agricultural Industrial Investments (Entaj) on Feb. 26, and Umm Al Qura for Development and Construction Co. (Masar) on May 5. This is in addition to United Carton Industries Co. (UCIC) on May 27, flynas Co. on June 18, Specialized Medical Co. (SMC) on June 25,Sport Clubs Co. in July 8 and Dar Al Majed Real Estate Co. (Al Majdiah) on Aug. 14.
Tadawul witnessed 14 IPOs last year,following listings by Middle East Pharmaceutical Industries Co. (Avalon Pharma) on Jan. 30,Modern Mills for Food Products Co.on March5,MiahonaCo.and Dr. Soliman Abdulkader Fakeeh Hospital Co. (Fakeeh Care) on May 21, Saudi Manpower Solutions Co. (SMASCO) on May 26, Al Taiseer Group Talco Industrial Co. (TALCO) on May 28,Rasan Information Technology Co.on May 29,Almajed for OudCo.on Sept. 15,Arabian Mills Co.on Sept. 18, Fourth Milling Co. (MC4)on Oct. 2,Tamkeen Human Resources Co.on Nov.5,United International Holding Co.on Nov. 19, Almoosa Health Co.on Dec. 23 and Nice One Co. on Dec. 24.
Company Profile
MHG is a Saudi closed joint-stock company based in Riyadh. It began as a sole proprietorship in 2005.
The group focuses on construction materials as well as brand development and management. Its core activities include manufacturing of concrete, cement, gypsum, and structural metal products, as well as building construction.
The company also engages in the wholesale trading of fuel as well as solid, liquid, and gas, along with the retailing of hardware, paint, glass, home appliances, and furniture. This is in addition to the provision of land freight and warehousing services.
The company’s core activities consist of the following main business segments:
– Tiles and Accessories: Launched under the “Ceramic House” brand in 2006, this segment includes a wide range of ceramic and porcelain products.
– Lighting Products: Established in 2013 under the “Lighting Stores” brand, this segment covers a wide range of indoor and outdoor lighting solutions, along with smart devices that meet the functional and aesthetic needs of residential, commercial, and industrial spaces.
– Sanitary Ware Products: Launched in 2020 under the “Hatch Sanitary Ware” brand, the segment offers a comprehensive range of products, including toilets, basins, and other bathroom accessories, distributed through an extensive distribution network.
– HVAC Systems: Launched in 2022 under the “Ice Bear” brand, to provide high-quality cooling solutions.
The tiles products and their accessories account for the largest share of the company’s revenues, representing approximately 44%, with a value exceeding SAR 124 million. Lighting products followed with SAR 120.9 million, representing 42.8% of the company’s topline, which amounted to more than SAR 282.3 million as of September 30, 2024.
Following is a breakdown of the company’s revenues by major product categories for the years 2022, 2023, and the first nine months of 2024.
Revenues by Product Category (SAR mln)
Segment
2022
% to Total
2023
% to Total
Sept. 2024
% to Total
Tiles and Accessories
126.45
39.2%
129.78
35.5%
124.03
43.9%
Lighting Products
149.67
46.2%
170.46
46.6%
120.85
42.8%
Sanitary Ware Products
42.89
13.2%
57.96
15.9%
35.43
12.5%
HVAC Systems
4.65
1.4%
7.22
2.0%
2.01
0.7%
Total
323.74
100%
365.43
100%
282.33
100%
The group directly owns five subsidiaries, including one within the Kingdom and four abroad. It also indirectly owns one subsidiary in China.
Company Profile
Company
Marketing Home Group for Trading Co. (MHG)
Core Activities
Building materials and brand management
Capital
SAR 160 mln
Number of Shares
16 mln
Share Par Value
SAR 10
IPO Summary
Offering Percentage
30%
No. of Offered Shares
4.8 mln
Retail Tranche
960,000 (20% of total shares offered)
IPO Minimum Limit (Participating Entities)
50,000 shares
IPO Minimum Limit (Retail Investors)
10 shares
IPO Maximum Limit (Participating Entities)
799,990 shares
IPO Maximum Limit (Retail Investors)
250,000 shares
Offering Period
Aug. 19-20, 2025
Final Allocation
Aug. 24, 2025
Surplus Refund (if any)
Aug. 27, 2025
Company Shareholders
Shareholders
Before IPO
After IPO
Number of Shares
(mln)
Ownership (%)
Number of Shares
(mln)
Ownership (%)
Musaad AlQfari
6.40
39.98%
4.48
27.99%
Ali Al-Dosari
5.42
33.86%
3.79
23.70%
Mohammed AlZamil
1.33
8.31%
0.93
5.82%
Other shareholders
2.85
17.85%
2.00
12.49%
Public
—
—
4.80
30.0%
Total
16
100%
16
100%
Additional Information
Financial Advisor Lead Manager
Alinma Capital
Receiving Agents
Derayah Financial, Alinma Capital, Al Rajhi Capital, SNB Capital, Riyad Capital, ANB Capital, Alistithmar Capital, AlJazira Capital, GIB Capital, Alkhabeer Capital, SAB Invest, Sahm Capital, BSF Capital, Yaqeen Capital, Albilad Capital, Musharaka Capital, EFG-Hermes, and Awaed Capital
Logo ofMarketing Home Group for Trading Co. (MHG)
Retail investors started today, Aug. 19, subscription to 960,000 shares of Marketing Home Group for Trading Co. (MHG) on the Main Market (TASI), at SAR 85 each based on the book-building process.
The retail offering will run for two days, the company added.
The retail tranche got 20% of the total shares on offer.
In March, the Capital Market Authority (CMA) approved the company’s application to float 4.8 million shares on TASI, representing 30% of its SAR 160 million capital, divided into 16 million shares at a par value of SAR 10 each.
This is the ninth IPO on TASI this year after Derayah Financial Co. on Feb. 20, Arabian Company for Agricultural Industrial Investments (Entaj) on Feb. 26, and Umm Al Qura for Development and Construction Co. (Masar) on May 5. This is in addition to United Carton Industries Co. (UCIC) on May 27, flynas Co. on June 18, Specialized Medical Co. (SMC) on June 25,Sport Clubs Co. in July 8 and Dar Al Majed Real Estate Co. (Al Majdiah) on Aug. 14.
Tadawul witnessed 14 IPOs last year,following listings by Middle East Pharmaceutical Industries Co. (Avalon Pharma) on Jan. 30,Modern Mills for Food Products Co.on March5,MiahonaCo.and Dr. Soliman Abdulkader Fakeeh Hospital Co. (Fakeeh Care) on May 21, Saudi Manpower Solutions Co. (SMASCO) on May 26, Al Taiseer Group Talco Industrial Co. (TALCO) on May 28,Rasan Information Technology Co.on May 29,Almajed for OudCo.on Sept. 15,Arabian Mills Co.on Sept. 18, Fourth Milling Co. (MC4)on Oct. 2,Tamkeen Human Resources Co.on Nov.5,United International Holding Co.on Nov. 19, Almoosa Health Co.on Dec. 23 and Nice One Co. on Dec. 24.
Company Profile
MHG is a Saudi closed joint-stock company based in Riyadh. It began as a sole proprietorship in 2005.
The group focuses on construction materials as well as brand development and management. Its core activities include manufacturing of concrete, cement, gypsum, and structural metal products, as well as building construction.
The company also engages in the wholesale trading of fuel as well as solid, liquid, and gas, along with the retailing of hardware, paint, glass, home appliances, and furniture. This is in addition to the provision of land freight and warehousing services.
The company’s core activities consist of the following main business segments:
– Tiles and Accessories: Launched under the “Ceramic House” brand in 2006, this segment includes a wide range of ceramic and porcelain products.
– Lighting Products: Established in 2013 under the “Lighting Stores” brand, this segment covers a wide range of indoor and outdoor lighting solutions, along with smart devices that meet the functional and aesthetic needs of residential, commercial, and industrial spaces.
– Sanitary Ware Products: Launched in 2020 under the “Hatch Sanitary Ware” brand, the segment offers a comprehensive range of products, including toilets, basins, and other bathroom accessories, distributed through an extensive distribution network.
– HVAC Systems: Launched in 2022 under the “Ice Bear” brand, to provide high-quality cooling solutions.
The tiles products and their accessories account for the largest share of the company’s revenues, representing approximately 44%, with a value exceeding SAR 124 million. Lighting products followed with SAR 120.9 million, representing 42.8% of the company’s topline, which amounted to more than SAR 282.3 million as of September 30, 2024.
Following is a breakdown of the company’s revenues by major product categories for the years 2022, 2023, and the first nine months of 2024.
Revenues by Product Category (SAR mln)
Segment
2022
% to Total
2023
% to Total
Sept. 2024
% to Total
Tiles and Accessories
126.45
39.2%
129.78
35.5%
124.03
43.9%
Lighting Products
149.67
46.2%
170.46
46.6%
120.85
42.8%
Sanitary Ware Products
42.89
13.2%
57.96
15.9%
35.43
12.5%
HVAC Systems
4.65
1.4%
7.22
2.0%
2.01
0.7%
Total
323.74
100%
365.43
100%
282.33
100%
The group directly owns five subsidiaries, including one within the Kingdom and four abroad. It also indirectly owns one subsidiary in China.
Company Profile
Company
Marketing Home Group for Trading Co. (MHG)
Core Activities
Building materials and brand management
Capital
SAR 160 mln
Number of Shares
16 mln
Share Par Value
SAR 10
IPO Summary
Offering Percentage
30%
No. of Offered Shares
4.8 mln
Retail Tranche
960,000 (20% of total shares offered)
IPO Minimum Limit (Participating Entities)
50,000 shares
IPO Minimum Limit (Retail Investors)
10 shares
IPO Maximum Limit (Participating Entities)
799,990 shares
IPO Maximum Limit (Retail Investors)
250,000 shares
Offering Period
Aug. 19-20, 2025
Final Allocation
Aug. 24, 2025
Surplus Refund (if any)
Aug. 27, 2025
Company Shareholders
Shareholders
Before IPO
After IPO
Number of Shares
(mln)
Ownership (%)
Number of Shares
(mln)
Ownership (%)
Musaad AlQfari
6.40
39.98%
4.48
27.99%
Ali Al-Dosari
5.42
33.86%
3.79
23.70%
Mohammed AlZamil
1.33
8.31%
0.93
5.82%
Other shareholders
2.85
17.85%
2.00
12.49%
Public
—
—
4.80
30.0%
Total
16
100%
16
100%
Additional Information
Financial Advisor Lead Manager
Alinma Capital
Receiving Agents
Derayah Financial, Alinma Capital, Al Rajhi Capital, SNB Capital, Riyad Capital, ANB Capital, Alistithmar Capital, AlJazira Capital, GIB Capital, Alkhabeer Capital, SAB Invest, Sahm Capital, BSF Capital, Yaqeen Capital, Albilad Capital, Musharaka Capital, EFG-Hermes, and Awaed Capital
