Logo ofHotel Management Co. (Adeera)
The Public Investment Fund (PIF) announced the launch of the Hotel Management Co. (Adeera), a new hospitality management firm that will operate and manage hotels, combining the highest industry standards with timeless authentic Saudi hospitality.
Adeera, a wholly owned PIF company, will be a national champion, leading the Saudi hospitality sector and enhancing local talent and expertise, the Kingdom’s sovereign wealth fund said in an emailed statement to Argaam today, Dec. 10.
The new firm aims to build new world-class Saudi hotel brands and to enhance the capacity of the local sector by launching programs for training and skills development, in cooperation with international hospitality specialists.
At a time when Saudi Arabia is cementing its place as a major tourism destination, the company seeks to introduce a portfolio of distinctive Saudi hotel brands, serving various segments from mid-range to ultra-luxury, for different categories of visitor. It will unlock new business opportunities, focusing on the Saudi hospitality experience, working with hotel developers to maximize the contribution from the local private sector.
Logo ofHotel Management Co. (Adeera)
The Public Investment Fund (PIF) announced the launch of the Hotel Management Co. (Adeera), a new hospitality management firm that will operate and manage hotels, combining the highest industry standards with timeless authentic Saudi hospitality.
Adeera, a wholly owned PIF company, will be a national champion, leading the Saudi hospitality sector and enhancing local talent and expertise, the Kingdom’s sovereign wealth fund said in an emailed statement to Argaam today, Dec. 10.
The new firm aims to build new world-class Saudi hotel brands and to enhance the capacity of the local sector by launching programs for training and skills development, in cooperation with international hospitality specialists.
At a time when Saudi Arabia is cementing its place as a major tourism destination, the company seeks to introduce a portfolio of distinctive Saudi hotel brands, serving various segments from mid-range to ultra-luxury, for different categories of visitor. It will unlock new business opportunities, focusing on the Saudi hospitality experience, working with hotel developers to maximize the contribution from the local private sector.
