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Pavlos Pavlou, Executive Director of NielsenIQ in Saudi Arabia, said that the Kingdom’s fast-moving consumer goods (FMCG) sector witnessed strong momentum in Q2 2025, with sales volumes growing by 5.5% year-on-year, mainly driven by increased consumption, reflecting resilient demand.
Logo ofNielsenIQ
Pavlos Pavlou, Executive Director of NielsenIQ in Saudi Arabia, said that the Kingdom’s fast-moving consumer goods (FMCG) sector witnessed strong momentum in Q2 2025, with sales volumes growing by 5.5% year-on-year, mainly driven by increased consumption, reflecting resilient demand.
