Logo ofNice One Beauty Digital Marketing Co.
Nice One Beauty Digital Marketing Co. will begin trading on the Main Market (TASI) today, Jan 8, under the symbol 1934 and ISIN Code SA1660HI1GH4, at SAR 35 a share. 
The stock will trade in the first three days with a daily price fluctuation limit of +/-30% and +/-10% static price fluctuation limits. From the fourth trading day onwards, the daily price fluctuation limits will revert to +/-10%, while the static price fluctuation limits will no longer apply.
Nice One is the second listing on the Main Market in 2025 after Almoosa Health Co. In Jan. 7.
In 2024, 13 companies listed onTadawul, besidesAlistithmar AREIC Diversified REIT Fund.
With Nice One, the number of companies listed on TASI reached 229,along with19 real estate traded funds.
Nice One offered 34.65 million shares, or 30% of its capital, at SAR 35/ share. The company allocated 90% of the shares on offer to participating categories, while the remaining 10% was set aside for retail investors.
The retail IPO was 7.9x covered, with total retail requests of nearly SAR 908 million. Meanwhile, Institutional investors’ IPO was 139.4x oversubscribed, A minimum of eight shares were allocated to each investor, while the remaining shares will be allocated on a pro-rata basis based on the size of each individual investor’s request compared to the total remaining subscribed shares with an average allocation factor of 0.5313%.
Key Background
Nice One was founded by Omar AlOlayan as a sole proprietorship in 2017, based in Riyadh. It transitioned to a limited liability company in 2017, and later to a closed joint-stock company in May 2024.
The Nice One app and website were launched two years after working on market research and establishing the infrastructure.
The company’s main current activity is e-commerce for personal care products, perfumes, and cosmetics.
Company Profile
Company
Nice OneBeauty Digital Marketing Co.
Market
Main Market (TASI)
Core Activities
E-commerce for personal care products, perfumes and cosmetics
Capital before IPO
SAR 110 mln
Number of Shares
110 mln
Capital after IPO
SAR 115.5 mln
Number of Shares
115.5 mln
ParValue
SAR 1
Major Shareholders
Shareholder
Pre-IPO
Post-IPO
Number of Shares
(mln)
Ownership
(%)
Number of Shares
(mln)
Ownership
(%)
Omar AlOlayan
44.18
40.16%
32.47
28.11%
Wajhat AlHamra for Investment Co.*
6.71
6.10%
4.93
4.27%
Abdulrahman AlOlayan
37.45
34.05%
27.53
23.83%
Darb AlNomuInvestment*
7.40
6.73%
5.44
4.71%
Tareek AlNomuInvestment*
7.40
6.73%
5.44
4.71%
Bandar Abdulrahman Al-Dhalea
0.84
0.77%
0.62
0.54%
Hisham Sulaiman AlHabib
3.15
2.87%
2.32
2.01%
Abdulaziz Sulaiman AlHabib
2.86
2.60%
2.10
1.82%
Public
—
—
34.65
30.00%
Total
110
100%
115.5
100%
*Wholly owned by Namara Investments.
Logo ofNice One Beauty Digital Marketing Co.
Nice One Beauty Digital Marketing Co. will begin trading on the Main Market (TASI) today, Jan 8, under the symbol 1934 and ISIN Code SA1660HI1GH4, at SAR 35 a share.
The stock will trade in the first three days with a daily price fluctuation limit of +/-30% and +/-10% static price fluctuation limits. From the fourth trading day onwards, the daily price fluctuation limits will revert to +/-10%, while the static price fluctuation limits will no longer apply.
Nice One is the second listing on the Main Market in 2025 after Almoosa Health Co. In Jan. 7.
In 2024, 13 companies listed onTadawul, besidesAlistithmar AREIC Diversified REIT Fund.
With Nice One, the number of companies listed on TASI reached 229,along with19 real estate traded funds.
Nice One offered 34.65 million shares, or 30% of its capital, at SAR 35/ share. The company allocated 90% of the shares on offer to participating categories, while the remaining 10% was set aside for retail investors.
The retail IPO was 7.9x covered, with total retail requests of nearly SAR 908 million. Meanwhile, Institutional investors’ IPO was 139.4x oversubscribed, A minimum of eight shares were allocated to each investor, while the remaining shares will be allocated on a pro-rata basis based on the size of each individual investor’s request compared to the total remaining subscribed shares with an average allocation factor of 0.5313%.
Key Background
Nice One was founded by Omar AlOlayan as a sole proprietorship in 2017, based in Riyadh. It transitioned to a limited liability company in 2017, and later to a closed joint-stock company in May 2024.
The Nice One app and website were launched two years after working on market research and establishing the infrastructure.
The company’s main current activity is e-commerce for personal care products, perfumes, and cosmetics.
Company Profile
Company
Nice OneBeauty Digital Marketing Co.
Market
Main Market (TASI)
Core Activities
E-commerce for personal care products, perfumes and cosmetics
Capital before IPO
SAR 110 mln
Number of Shares
110 mln
Capital after IPO
SAR 115.5 mln
Number of Shares
115.5 mln
ParValue
SAR 1
Major Shareholders
Shareholder
Pre-IPO
Post-IPO
Number of Shares
(mln)
Ownership
(%)
Number of Shares
(mln)
Ownership
(%)
Omar AlOlayan
44.18
40.16%
32.47
28.11%
Wajhat AlHamra for Investment Co.*
6.71
6.10%
4.93
4.27%
Abdulrahman AlOlayan
37.45
34.05%
27.53
23.83%
Darb AlNomuInvestment*
7.40
6.73%
5.44
4.71%
Tareek AlNomuInvestment*
7.40
6.73%
5.44
4.71%
Bandar Abdulrahman Al-Dhalea
0.84
0.77%
0.62
0.54%
Hisham Sulaiman AlHabib
3.15
2.87%
2.32
2.01%
Abdulaziz Sulaiman AlHabib
2.86
2.60%
2.10
1.82%
Public
—
—
34.65
30.00%
Total
110
100%
115.5
100%
*Wholly owned by Namara Investments.
