Etihad Etisalat Co. (Mobily) aims to continue posting sustainable revenue growth in 2026 while maintaining its leadership in operational excellence, in line with the company’s announced performance guidance for the year, said CFO Ibrahim Al Tukhaifi.
In an interview with Argaam, Al Tukhaifi noted that the telco will continue implementing a balanced investment approach that links infrastructure enablement with value maximization from the digital solutions built upon it. This comes under the company’s ambitious SHINE strategy, launched at the end of 2025, which focuses on enhancing asset investment efficiency and maximizing returns from existing infrastructure. 
He added that Mobily will expand its digital offerings to individuals through a digital-first approach, while strengthening ICT and cloud computing services to support digital transformation for business and government clients.
The strategy also emphasizes operational excellence, customer experience enhancement, and strengthening strategic partnerships to sustain growth momentum.
Al Tukhaifi highlighted that Mobily continues to prioritize value proposition and customer experience as two core pillars for sustainable growth and market competitiveness. This focus contributed to increasing the mobile subscriber base to 14.4 million customers, marking growth of over 17% compared to 2024. Fiber subscribers also rose by 6.8% to reach 305,000.
The CFO noted that this growth reflects the success of the company’s innovation-driven strategy, product development, rewarding loyalty programs, and integrated support channels, which have enhanced customer satisfaction while maintaining a healthy and sustainable EBITDA margin over the past six years.
Regarding 2025 results, Al Tukhaifi said Mobily delivered record financial and operational performance in line with its annual guidance, achieving its highest financial levels in the past 12 years. This further cements the telco’s position as a leading national digital partner, complementing its 20-year journey of growth and innovation.
Net profit rose to SAR 3.46 billion in 2025, compared to SAR 3.10 billion in 2024, supported by 8% revenue growth and continued operational efficiency improvements. The EBITDA margin remained strong at 38.8%, one of the highest in the market.
Capital expenditure increased to SAR 5.8 billion, compared to SAR 2.6 billion in the previous year (+126%), reflecting strategic investments aligned with accelerating demand for digital services. Part of these investments was allocated to spectrum acquisition, considered a long-term strategic asset supporting 5G expansion.
Al Tukhaifi added that Mobily continued investing in strengthening digital infrastructure, data centers, and expanding submarine cables, alongside growing its 5G network to more than 7,600 sites across 61 cities. This enabled the company to achieve over 96% 5G coverage in seven major cities across the Kingdom.
The extensive fiber network, spanning more than 66,000 kilometers, has enhanced network efficiency and service reliability, contributing to subscriber growth and improved customer retention through consistent focus on service quality and customer experience.
On segment performance, the consumer segment recorded 6.7% revenue growth driven by innovative product launches that expanded the customer base. The business segment grew by 7.7%, supported by partnerships with government entities and major corporations, the CFO said.
He added that the carrier and wholesale segment achieved 16.2% growth, fueled by international expansion and increased submarine cable capacity, including the red sea crossing cable fully owned by the Kingdom.
Etihad Etisalat Co. (Mobily) aims to continue posting sustainable revenue growth in 2026 while maintaining its leadership in operational excellence, in line with the company’s announced performance guidance for the year, said CFO Ibrahim Al Tukhaifi.
In an interview with Argaam, Al Tukhaifi noted that the telco will continue implementing a balanced investment approach that links infrastructure enablement with value maximization from the digital solutions built upon it. This comes under the company’s ambitious SHINE strategy, launched at the end of 2025, which focuses on enhancing asset investment efficiency and maximizing returns from existing infrastructure.
He added that Mobily will expand its digital offerings to individuals through a digital-first approach, while strengthening ICT and cloud computing services to support digital transformation for business and government clients.
The strategy also emphasizes operational excellence, customer experience enhancement, and strengthening strategic partnerships to sustain growth momentum.
Al Tukhaifi highlighted that Mobily continues to prioritize value proposition and customer experience as two core pillars for sustainable growth and market competitiveness. This focus contributed to increasing the mobile subscriber base to 14.4 million customers, marking growth of over 17% compared to 2024. Fiber subscribers also rose by 6.8% to reach 305,000.
The CFO noted that this growth reflects the success of the company’s innovation-driven strategy, product development, rewarding loyalty programs, and integrated support channels, which have enhanced customer satisfaction while maintaining a healthy and sustainable EBITDA margin over the past six years.
Regarding 2025 results, Al Tukhaifi said Mobily delivered record financial and operational performance in line with its annual guidance, achieving its highest financial levels in the past 12 years. This further cements the telco’s position as a leading national digital partner, complementing its 20-year journey of growth and innovation.
Net profit rose to SAR 3.46 billion in 2025, compared to SAR 3.10 billion in 2024, supported by 8% revenue growth and continued operational efficiency improvements. The EBITDA margin remained strong at 38.8%, one of the highest in the market.
Capital expenditure increased to SAR 5.8 billion, compared to SAR 2.6 billion in the previous year (+126%), reflecting strategic investments aligned with accelerating demand for digital services. Part of these investments was allocated to spectrum acquisition, considered a long-term strategic asset supporting 5G expansion.
Al Tukhaifi added that Mobily continued investing in strengthening digital infrastructure, data centers, and expanding submarine cables, alongside growing its 5G network to more than 7,600 sites across 61 cities. This enabled the company to achieve over 96% 5G coverage in seven major cities across the Kingdom.
The extensive fiber network, spanning more than 66,000 kilometers, has enhanced network efficiency and service reliability, contributing to subscriber growth and improved customer retention through consistent focus on service quality and customer experience.
On segment performance, the consumer segment recorded 6.7% revenue growth driven by innovative product launches that expanded the customer base. The business segment grew by 7.7%, supported by partnerships with government entities and major corporations, the CFO said.
He added that the carrier and wholesale segment achieved 16.2% growth, fueled by international expansion and increased submarine cable capacity, including the red sea crossing cable fully owned by the Kingdom.
