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He Hated Furniture Shopping. So He Built a Business to Do It for Him. Here’s How This Unconventional Founder Is Finding New Customers and Growth.

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May 27, 2025
He Hated Furniture Shopping. So He Built a Business to Do It for Him. Here’s How This Unconventional Founder Is Finding New Customers and Growth. He Hated Furniture Shopping. So He Built a Business to Do It for Him. Here’s How This Unconventional Founder Is Finding New Customers and Growth.

Tim Struby, founder and CEO of furniture shopping and interior design company toTree, is looking to disrupt the home decor industry one couch at a time.

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