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Ferrari Buyers Are Getting Younger. Here’s What’s Driving the Brand’s Popularity — Despite Sticker Prices That Rival New Homes.

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March 17, 2025
Ferrari Buyers Are Getting Younger. Here’s What’s Driving the Brand’s Popularity — Despite Sticker Prices That Rival New Homes. Ferrari Buyers Are Getting Younger. Here’s What’s Driving the Brand’s Popularity — Despite Sticker Prices That Rival New Homes.

Ferrari CEO Benedetto Vigna says that 40% of their new buyers are now under the age of 40.

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