Logo ofArabian Centres Co. (Cenomi Centers)
Under this partnership, Cenomi Centers will obtain the exclusive licensing rights to the Westfield brand in the Kingdom from URW, and tap into URW’s best-in-class network and capabilities across a full range of support in key areas including leasing, operations, marketing, retail media and more. This will further allow Cenomi Centers’ Westfield-branded malls to be top-of-mind destinations for consumers, tourists and brands, while boosting its market share. 
Under the Westfield brand, and with URW’s support, Cenomi Centers will offer Saudi residents and tourists the next generation of world-class shopping center experiences, boosting tourism and global engagement within the sector, acting as a powerful contributor to Vision 2030’s objectives of enhancing quality of life, and opening the Kingdom to the world’s global retail champions.
The partnership with URW is exclusive within the Kingdom and affirms Cenomi Centers’ premier and well-established position in its home market, showing a vote of confidence in its growth trajectory over the coming years.
The agreement has several key benefits including:
Expanded consumer base: Westfield is one of the most recognizable global flagship mall brands, with over 900 million annual visits in the US and Europe. As the brand is highly known to and admired by Saudi consumers and KSA’s increasing number of visitors, Cenomi Centers is able to significantly expand its customer base amongst Saudi citizens, residents and tourists.
Enhanced tenant offerings: Access to URW’s unparalleled tenant and partner relationships will help Cenomi Centers increase its share of key global anchor brands and first-to-KSA stores, creating a superior, increasingly differentiated offering, and encouraging higher footfall and tenant sales.
World-class customer experience: URW’s global experience and industry leadership will help Cenomi Centers significantly enhance its customer experience, tenant mix and offering to international best-in-class standards. Cenomi Centers will bring the latest digital technologies and journeys, including in-mall apps and services, to the Saudi consumer.
New growth opportunities: The partnership will boost Cenomi Centers’ financial performance in its existing and new developments, in both its core GLA business and also in digital media sales, leveraging the expertise and international reach of URW’s Westfield Rise retail media agency. This partnership also sees Cenomi Centers and URW collaborating on 3rd party business opportunities serving the Kingdom’s major retail and lifestyle developments.
Sustainability and operational efficiencies: Cenomi Centers will be able to significantly boost sustainability and operational efficiencies across its portfolio by leveraging best-inclass tools, systems and manuals in the management of its daily operations.
The partnership entails fixed and variable licensing and service fees for URW along with opportunities for the companies to further collaborate on business and licensing opportunities within KSA.
Logo ofArabian Centres Co. (Cenomi Centers)
Under this partnership, Cenomi Centers will obtain the exclusive licensing rights to the Westfield brand in the Kingdom from URW, and tap into URW’s best-in-class network and capabilities across a full range of support in key areas including leasing, operations, marketing, retail media and more. This will further allow Cenomi Centers’ Westfield-branded malls to be top-of-mind destinations for consumers, tourists and brands, while boosting its market share.
Under the Westfield brand, and with URW’s support, Cenomi Centers will offer Saudi residents and tourists the next generation of world-class shopping center experiences, boosting tourism and global engagement within the sector, acting as a powerful contributor to Vision 2030’s objectives of enhancing quality of life, and opening the Kingdom to the world’s global retail champions.
The partnership with URW is exclusive within the Kingdom and affirms Cenomi Centers’ premier and well-established position in its home market, showing a vote of confidence in its growth trajectory over the coming years.
The agreement has several key benefits including:
Expanded consumer base: Westfield is one of the most recognizable global flagship mall brands, with over 900 million annual visits in the US and Europe. As the brand is highly known to and admired by Saudi consumers and KSA’s increasing number of visitors, Cenomi Centers is able to significantly expand its customer base amongst Saudi citizens, residents and tourists.
Enhanced tenant offerings: Access to URW’s unparalleled tenant and partner relationships will help Cenomi Centers increase its share of key global anchor brands and first-to-KSA stores, creating a superior, increasingly differentiated offering, and encouraging higher footfall and tenant sales.
World-class customer experience: URW’s global experience and industry leadership will help Cenomi Centers significantly enhance its customer experience, tenant mix and offering to international best-in-class standards. Cenomi Centers will bring the latest digital technologies and journeys, including in-mall apps and services, to the Saudi consumer.
New growth opportunities: The partnership will boost Cenomi Centers’ financial performance in its existing and new developments, in both its core GLA business and also in digital media sales, leveraging the expertise and international reach of URW’s Westfield Rise retail media agency. This partnership also sees Cenomi Centers and URW collaborating on 3rd party business opportunities serving the Kingdom’s major retail and lifestyle developments.
Sustainability and operational efficiencies: Cenomi Centers will be able to significantly boost sustainability and operational efficiencies across its portfolio by leveraging best-inclass tools, systems and manuals in the management of its daily operations.
The partnership entails fixed and variable licensing and service fees for URW along with opportunities for the companies to further collaborate on business and licensing opportunities within KSA.
