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Build-A-Bear Was Failing. Here’s How This CEO Turned It Around — and Achieved Record-Breaking Revenue.

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March 24, 2025
Build-A-Bear Was Failing. Here’s How This CEO Turned It Around — and Achieved Record-Breaking Revenue. Build-A-Bear Was Failing. Here’s How This CEO Turned It Around — and Achieved Record-Breaking Revenue.

Sharon Price John, the CEO of Build-A-Bear, discusses how she embraced change and transformed the once-struggling mall-based retailer into a thriving multi-dimensional brand.

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