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Americans Are Spending Half as Much on Valentine’s Day This Year. Here’s What They’re Buying Instead.

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February 13, 2026
Americans Are Spending Half as Much on Valentine’s Day This Year. Here’s What They’re Buying Instead. Americans Are Spending Half as Much on Valentine’s Day This Year. Here’s What They’re Buying Instead.

Americans plan to spend $87 on Valentine’s Day gifts this year, down from $155 in 2025.

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