‎Al Arabia signs 10-year ad project at PMIA

‎Al Arabia signs 10-year ad project at PMIA ‎Al Arabia signs 10-year ad project at PMIA

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Logo ofArabian Contracting Services Co. (Al Arabia)

Arabian Contracting Services Co. (Al Arabia)signed on Feb. 12 a contract with Taiba Airports Operation Co. for an advertising opportunity atPrince Mohammed Bin Abdulaziz International Airport(PMIA)in Madinah.

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In a statement to Tadawul, the company said the contract includes the establishment, operation and maintenance of all types of advertising boards using the latest technologies, such as digital, interactive and specialty screens, across all locations inside airport terminals as well as external sites within the airport’s boundaries.

The contract value represents either a share of revenue generated from the project or a minimum guaranteed amount of SAR 169.07 million for the total contract term, excluding VAT, after including the grace period, whichever is higher,Al Arabia said.

The contract term is 10 years, including a three-month transition period and a six-month grace period.

The financial impact will reflect in Q2 2026,

the statement added,noting there are no related parties to the deal.

The contract is an important step in strengthening Al Arabia’s presence in the airport advertising sector, in line with efforts to expand its advertising network across key national facilities.

The award follows progress made after signing the advertising contract at King Khalid International Airport, reflecting partners’ confidence in the company’s operational capabilities and enhancing the integration of its advertising platform across the Kingdom.

According to Argaam data, Al Arabia announced in December the award of the project by Taiba Airports Operation Co.

 

Logo ofArabian Contracting Services Co. (Al Arabia)

Arabian Contracting Services Co. (Al Arabia)signed on Feb. 12 a contract with Taiba Airports Operation Co. for an advertising opportunity atPrince Mohammed Bin Abdulaziz International Airport(PMIA)in Madinah.

In a statement to Tadawul, the company said the contract includes the establishment, operation and maintenance of all types of advertising boards using the latest technologies, such as digital, interactive and specialty screens, across all locations inside airport terminals as well as external sites within the airport’s boundaries.

The contract value represents either a share of revenue generated from the project or a minimum guaranteed amount of SAR 169.07 million for the total contract term, excluding VAT, after including the grace period, whichever is higher,Al Arabia said.

The contract term is 10 years, including a three-month transition period and a six-month grace period.

The financial impact will reflect in Q2 2026,

the statement added,noting there are no related parties to the deal.

The contract is an important step in strengthening Al Arabia’s presence in the airport advertising sector, in line with efforts to expand its advertising network across key national facilities.

The award follows progress made after signing the advertising contract at King Khalid International Airport, reflecting partners’ confidence in the company’s operational capabilities and enhancing the integration of its advertising platform across the Kingdom.

According to Argaam data, Al Arabia announced in December the award of the project by Taiba Airports Operation Co.

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