Saudibanknote
Assets under management (AUM) through robo-advisory services offered by licensed fintech companies and capital market institutions in Saudi Arabia rose to SAR 9.9 billion at the end of Q2 2026, up 128% year on year (YoY). 
Quarter on quarter (QoQ), AUM increased by around SAR 2.08 billion, or 26.6%.
The total number of investment portfolios managed through robo-advisory services surpassed one million for the first time, reaching 1.05 million at the end of Q2 2026. This marked a 161% annual increase and an 80% rise from the previous quarter.
Average AUM per investment portfolio stood at around SAR 9,500 at the end of Q2 2026.
The data also showed accelerated growth in robo-advisory services over the past two years, with AUM increasing more than 34-fold from early 2023.
Robo-advisory services refer to the use of algorithms and modern financial technologies by licensed fintech companies and capital market institutions to manage client investments according to predefined strategies, with little or no human intervention.
Change in AUM, No. of portfolios in robo-advisory platforms
Period
Investment Portfolios (‘000)
AUM (SAR mln)
Q1 2023
44.94
291.1
Q2 2023
102.94
541.5
Q3 2023
119.22
650.3
Q4 2023
137.89
724.4
Q1 2024*
244.89
1964.6
Q2 2024
258.96
2278.7
Q3 2024
343.91
3029.8
Q4 2024
382.62
3434.9
Q1 2025
385.06
3916.7
Q2 2025
400.16
4336.2
Q3 2025
511.71
5435.2
Q4 2025
534.57
6416.4
Q1 2026
580.44
7824.6
Q2 2026
1045.82
9903.3
Investors benefiting from fintech companies’ services, by category
Period
Institutional clients
Qualified clients
Retail clients
Q1 2022
22
1,008
13,500
Q2 2022
43
1,150
17,479
Q3 2022
20
1,156
41,267
Q4 2022
53
2,549
68,080
Q1 2023
30
2,986
89,206
Q2 2023
22
4,135
144,607
Q3 2023
20
5,093
158,038
Q4 2023
99
7,913
211,764
Q1 2024
76
10,340
248,745
Q2 2024
60
10,680
249,703
Q3 2024
109
14,789
349,414
Q4 2024
218
17,803
396,592
Q1 2025
163
20,018
440,130
Q2 2025
90
18,490
432,979
Q3 2025
171
26,963
634,624
Q4 2025
165
24,236
633,100
Q1 2026*
175
21,193
678,714
Q2 2026
337
23,508
1,170,972
Eight fintech companies are licensed by the Capital Market Authority (CMA) to provide robo-advisory services. The CMA issued these licenses between 2021 and 2026.
Licensed Fintech Companies
Company Name
License Date
Madkhol
August 2021
Malaa Financial Technology for Securities Business
April 2022
Al-WAA for Financial Technologies
April 2023
Siolla for Financial Technology
July 2024
Thriftplan Company for Information Technology
July 2024
Awqef
August 2024
Thraia AI Financial Consulting
June 2025
Eddekhar Financial Technology
June 2025
Some licensed capital market institutions also offer robo-advisory services, including Derayah Smart, operated by Derayah Financial Co.
The CMA board approved amendments to the Capital Market Institutions Regulations to govern robo-advisory services, which use algorithms and technology to manage client investments based on predefined strategies.
The amendments allow institutions licensed for investment management or investment management and fund operations to offer these services, following a trial by authorized fintech companies through the Fintech Lab.
The amendments aim to improve market efficiency, expand technology-driven financial services, and provide innovative investment solutions for different investor segments, particularly retail investors.
Saudibanknote
Assets under management (AUM) through robo-advisory services offered by licensed fintech companies and capital market institutions in Saudi Arabia rose to SAR 9.9 billion at the end of Q2 2026, up 128% year on year (YoY).
Quarter on quarter (QoQ), AUM increased by around SAR 2.08 billion, or 26.6%.
The total number of investment portfolios managed through robo-advisory services surpassed one million for the first time, reaching 1.05 million at the end of Q2 2026. This marked a 161% annual increase and an 80% rise from the previous quarter.
Average AUM per investment portfolio stood at around SAR 9,500 at the end of Q2 2026.
The data also showed accelerated growth in robo-advisory services over the past two years, with AUM increasing more than 34-fold from early 2023.
Robo-advisory services refer to the use of algorithms and modern financial technologies by licensed fintech companies and capital market institutions to manage client investments according to predefined strategies, with little or no human intervention.
Change in AUM, No. of portfolios in robo-advisory platforms
Period
Investment Portfolios (‘000)
AUM (SAR mln)
Q1 2023
44.94
291.1
Q2 2023
102.94
541.5
Q3 2023
119.22
650.3
Q4 2023
137.89
724.4
Q1 2024*
244.89
1964.6
Q2 2024
258.96
2278.7
Q3 2024
343.91
3029.8
Q4 2024
382.62
3434.9
Q1 2025
385.06
3916.7
Q2 2025
400.16
4336.2
Q3 2025
511.71
5435.2
Q4 2025
534.57
6416.4
Q1 2026
580.44
7824.6
Q2 2026
1045.82
9903.3
Investors benefiting from fintech companies’ services, by category
Period
Institutional clients
Qualified clients
Retail clients
Q1 2022
22
1,008
13,500
Q2 2022
43
1,150
17,479
Q3 2022
20
1,156
41,267
Q4 2022
53
2,549
68,080
Q1 2023
30
2,986
89,206
Q2 2023
22
4,135
144,607
Q3 2023
20
5,093
158,038
Q4 2023
99
7,913
211,764
Q1 2024
76
10,340
248,745
Q2 2024
60
10,680
249,703
Q3 2024
109
14,789
349,414
Q4 2024
218
17,803
396,592
Q1 2025
163
20,018
440,130
Q2 2025
90
18,490
432,979
Q3 2025
171
26,963
634,624
Q4 2025
165
24,236
633,100
Q1 2026*
175
21,193
678,714
Q2 2026
337
23,508
1,170,972
Eight fintech companies are licensed by the Capital Market Authority (CMA) to provide robo-advisory services. The CMA issued these licenses between 2021 and 2026.
Licensed Fintech Companies
Company Name
License Date
Madkhol
August 2021
Malaa Financial Technology for Securities Business
April 2022
Al-WAA for Financial Technologies
April 2023
Siolla for Financial Technology
July 2024
Thriftplan Company for Information Technology
July 2024
Awqef
August 2024
Thraia AI Financial Consulting
June 2025
Eddekhar Financial Technology
June 2025
Some licensed capital market institutions also offer robo-advisory services, including Derayah Smart, operated by Derayah Financial Co.
The CMA board approved amendments to the Capital Market Institutions Regulations to govern robo-advisory services, which use algorithms and technology to manage client investments based on predefined strategies.
The amendments allow institutions licensed for investment management or investment management and fund operations to offer these services, following a trial by authorized fintech companies through the Fintech Lab.
The amendments aim to improve market efficiency, expand technology-driven financial services, and provide innovative investment solutions for different investor segments, particularly retail investors.
