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Founders Are Told to Chase Easy Markets. After 20 Years in Healthcare, I Think That Advice Is Backwards.

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October 9, 2026
Founders Are Told to Chase Easy Markets. After 20 Years in Healthcare, I Think That Advice Is Backwards. Founders Are Told to Chase Easy Markets. After 20 Years in Healthcare, I Think That Advice Is Backwards.

The hardest markets can offer the strongest competitive advantages to companies willing to understand them.

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