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As a $5 Trillion Generational Handoff Begins, Buyers Can Afford to Be Picky. Here’s What They’ll Pay More For.

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September 26, 2026
As a $5 Trillion Generational Handoff Begins, Buyers Can Afford to Be Picky. Here’s What They’ll Pay More For. As a $5 Trillion Generational Handoff Begins, Buyers Can Afford to Be Picky. Here’s What They’ll Pay More For.

A visible, transferable culture can reduce buyer risk, command a premium and position companies to thrive beyond the founder.

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Updated
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