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Home I’ve Watched Four Tech Hype Cycles. Companies Are Botching AI the Same Way.

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I’ve Watched Four Tech Hype Cycles. Companies Are Botching AI the Same Way.

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September 9, 2026

I’ve Watched Four Tech Hype Cycles. Companies Are Botching AI the Same Way.

I’ve Watched Four Tech Hype Cycles. Companies Are Botching AI the Same Way.

Simply adding AI language to your brand does not automatically make your company more relevant or more compelling.

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Updated September 09, 2026

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