Wendy’s New CEO Has a Five-Point Plan to Get Back in the Burger Chain Fight — Here’s What’s in It

Wendy’s New CEO Has a Five-Point Plan to Get Back in the Burger Chain Fight — Here’s What’s in It Wendy’s New CEO Has a Five-Point Plan to Get Back in the Burger Chain Fight — Here’s What’s in It

Bob Wright says Wendy’s chased cost savings over quality, and lost its No. 2 spot to Burger King. Now he’s rolling out a five-point fix.

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