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How This Founder Turned an Awkward College Bathroom Story Into a Leading Brand in a Billion Dollar Category

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August 11, 2026
How This Founder Turned an Awkward College Bathroom Story Into a Leading Brand in a Billion Dollar Category How This Founder Turned an Awkward College Bathroom Story Into a Leading Brand in a Billion Dollar Category

Sam Nebel turned a frat house conversation into a billion-dollar-category brand — and is teaming up with Liquid Death for a surprise collab.

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